Fractional CIO and business-transformation leadership for tour operators, destination-travel companies and experiential-travel businesses where the booking, itinerary and CRM stack is the operating model. Where seasonal demand, high-touch product, and a tangle of reservation, payment and partner systems determine whether a great trip is also a profitable one.
Sector-specific. Every travel & tourism engagement is built around these levers, not a generic CFO playbook.
The reservation-to-itinerary pipeline is the business. Custom-built or platform, it has to hold the product, the margin and the guest experience together.
Salesforce, Marketo, the booking engine and the website wired into one customer view instead of four disconnected ones.
Travel revenue is seasonal and perishable. The systems and reporting that let the business staff and sell against the curve.
Realigning trip-and-product teams toward higher-value work as the business scales — headcount where it produces, not where it always sat.
Deposits, supplier payments, FX, commission splits. The reconciliation discipline that keeps a high-volume booking business honest.
Multi-year platform and process change delivered while the business keeps selling — the rollout that survives peak season.
We don't sell what we haven't run. Every engagement led by a partner who has been inside the function.
Tour operators, destination-travel and experiential-travel companies where the booking, itinerary and CRM stack drives the operating model.
Marcin Samiec, who spent five-plus years leading technology and operations inside a destination-travel business.
Yes — custom and platform booking/itinerary system selection, build and rollout is core to the work, alongside the broader digital-transformation capability.
Yes — realigning trip-and-product teams toward higher-value roles during growth is a common engagement.
Usually both — Marcin leads the technology and operating-model side, with the finance partners covering unit economics and cash where the engagement needs it.
