01
Trade spend & retailer economics
Slotting, MCB, scan-back, freight allowance. The lines that quietly eat 15-25% of revenue.
03 / The bench for CPG
Partners with operating experience in this sector.
We don't sell what we haven't run. Every engagement led by a partner who has been inside the function.
Matt Putra
Managing Partner, North America & Europe
Two-decade operator. 50+ DTC and CPG engagements including a dozen sell-side processes. Scaled brands through Shopify Plus, retail expansion, and inventory-led growth pressure tests. Leads the consumer practice and exit-prep across $20–$100M operating brands.
Sam Dillon
Managing Partner, APAC
Putra & Co APAC lead — Sydney, Melbourne, Singapore. Consumer-brand finance leadership across DTC, CPG, publishing and creative agencies. Sell-side processes, exit-prep and unit-economics rebuilds for operating brands across the region.
Leandro D'Elia
Senior Partner
Capex-heavy finance background — joint-venture accounting, royalty modeling, working-capital cycles in commodity downturns. Latin America and North America. Leads resources (oil & gas, mining), consumer (CPG, DTC) and creative agencies in cyclical environments. Specializes in buy-side diligence and distressed-process M&A.
Ashutosh Kagali
Associate
Chartered Accountant and corporate finance specialist. Experience spans London Stock Exchange Group as Nordic controller, XF1 modeling SaaS and renewable energy projects, and Eightx leading strategic finance for CPG clients. Focuses on identifying operational gaps, department-level metric alignment, and custom decision-support modeling.