Fractional CFO for $1M–$30M independent publishers, niche-media operators, subscription platforms, and ad-supported and reader-revenue businesses across digital, podcast and newsletter formats. Where contribution margin per piece of content, subscriber LTV and ad-vs-subscription mix determine the operating model — not the headline pageview number.
Sector-specific. Every publishing & media engagement is built around these levers, not a generic CFO playbook.
Per-article, per-show, per-newsletter economics. Where the editorial calendar meets the operating P&L.
Cohort retention, ARPU, and the math behind whether reader revenue or ad revenue is the real engine.
Programmatic vs direct, sponsorship vs display, the dollar-per-thousand reality versus what the dashboard claims.
Freelance vs staff, contracted production vs in-house, and the cost structure that matches the growth target.
Subs + ads + commerce + events: a single 13-week and 12-month forecast that knits the streams together.
Sell-side advisory for publishers selling to strategics, platforms, or holdco roll-ups.
We don't sell what we haven't run. Every engagement led by a partner who has been inside the function.
$1–$30M in revenue typically. Independent operators, niche-media platforms, and subscription-led businesses across digital, podcast and newsletter formats.
Sam Dillon (APAC) leads the publishing work, with Matt Putra covering DTC-adjacent commerce and direct-revenue mechanics.
Yes — cohort modeling, LTV/CAC, and the read on whether the subscription business is actually compounding or just churning the top of the funnel.
Yes — direct-sold rate-card work, programmatic floor management, and the contribution-margin read at the article and show level.
Yes — sell-side advisory, QoE prep, and process management for publishers selling to strategics or platforms.
