CAPABILITY · DATA & ANALYTICS

Analytics your team actually opens.

Fractional data and analytics leadership for $5M–$50M operating businesses that have outgrown spreadsheets but cannot justify a full data team — DTC brands ready for cohort analytics, multi-unit operators that need same-store and unit-economics views, manufacturers wiring SKU-level margin. The dashboards, the warehouse, the discipline of working from one number.

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01 / What we actually do

6 plays under one capability.

Data & Analytics is rarely one job. Engagements typically braid two or three sub-offers, led by the partner with the most relevant operating experience.

Single source of truth

One warehouse, one numbers definition, one report. Stop the spreadsheet sprawl.

Executive dashboards

The five numbers leadership looks at every morning. Maintained automatically.

Channel & cohort analytics

For DTC, hospitality, multi-unit healthcare — the unit-economics view that drives decisions.

Margin & SKU profitability

Real margin by SKU, by channel, by customer. Down to landed cost.

Forecasting & scenario modeling

Model the next 12 months at the level needed for capital decisions.

Data team hiring

When you outgrow fractional — the spec, the interviews, the handoff.

02 / Where this work shows up

Industries we apply data & analytics inside.

All industries

Consumer eCommerce Consumer CPG Consumer Omnichannel Consumer Manufacturing Operating Hospitality Operating Real Estate

03 / Partners who lead this

Three operators, not associates.

The partner who takes your first call is the partner in the room. We don't sell what we haven't run.

Practice lead MP

Matt Putra

Managing Partner, North America & Europe

Two-decade operator. 50+ DTC and CPG engagements including a dozen sell-side processes. Scaled brands through Shopify Plus, retail expansion, and inventory-led growth pressure tests. Leads the consumer practice and exit-prep across $20–$100M operating brands.

Senior partner LD

Leandro D'Elia

Senior Partner

Capex-heavy finance background — joint-venture accounting, royalty modeling, working-capital cycles in commodity downturns. Latin America and North America. Leads resources (oil & gas, mining), consumer (CPG, DTC) and creative agencies in cyclical environments. Specializes in buy-side diligence and distressed-process M&A.

Senior partner MS

Marcin Samiec

Senior Partner, Tech & AI

Tech executive with 15+ years in transformation and IT strategy, now operating as a fractional CIO. Leads systems modernization, ERP and platform implementations, project rescue and turnaround, and the privacy-and-security build (GDPR, ISO 27001) inside operating businesses. Brings the AI and agentic-operations practice to where the operating stack actually runs — oil & gas, construction, real estate and professional services.

Senior partner AK

Ashutosh Kagali

Associate

Chartered Accountant and corporate finance specialist. Experience spans London Stock Exchange Group as Nordic controller, XF1 modeling SaaS and renewable energy projects, and Eightx leading strategic finance for CPG clients. Focuses on identifying operational gaps, department-level metric alignment, and custom decision-support modeling.

05 / Common questions

FAQ.

What stack do you build on?

Sector-appropriate. Often BigQuery / dbt / Hex or Looker for $20M+ operating businesses. Simpler stacks for smaller scale.

How long does a "single source of truth" project take?

8–16 weeks to ship the first version. Then ongoing maintenance / extension.

Can Putra & Co own this on retainer?

Yes — many clients keep us as fractional analytics leadership for 12–24 months while the function matures.

Who leads this capability?

Matt Putra and Leandro D'Elia, with sector-specific support from the partner who leads your industry.

Does this replace a full-time data hire?

For most $5–50M operating businesses, yes. Above that we typically transition to hiring permanent staff.

Start a conversation

Talk to the partner who leads Data & Analytics.

Book a working session partners@putraco.com