INDUSTRY · AGENCIES

Finance for creative and marketing agencies.

Fractional CFO and sell-side advisory for $2M–$50M independent creative and marketing agencies, holdco roll-ups, performance shops, design and production studios. People-led businesses where utilization, client concentration, scope creep, retainer-vs-project mix and partner economics determine whether the agency prints money or burns it.

Book a working session Meet the partners

01 / What matters here

The work that actually moves the P&L.

Sector-specific. Every agencies engagement is built around these levers, not a generic CFO playbook.

Utilization & realization

The two metrics that explain agency margin. Measured weekly, acted on monthly.

Client P&L and concentration

Margin by client, by team. The 80/20 read that flags concentration risk before it becomes a problem.

Scope creep and change-order discipline

Where agencies lose the margin they priced in. Surfaced where staffing decisions get made.

Retainer vs project mix

Cash predictability, billing rhythm, and how the mix should shift with agency size.

Partner & senior-staff economics

Comp models, ownership structures, the math behind the partnership.

Sale to a holdco or strategic

Sell-side advisory for agencies, often to holdcos, networks, or strategic acquirers.

02 / Capabilities engaged

What we braid into Agencies engagements.

All practices

Fractional CFO

Embedded finance leadership, monthly.

Interim CFO

Stabilize the seat. 90 days, no drift.

M&A Advisory

Sell-side, buy-side, the messy in-between.

Data & Analytics

Numbers your team will actually look at.

Litigation Support

Damages models that survive arbitration.

03 / The bench for Agencies

Partners with operating experience in this sector.

We don't sell what we haven't run. Every engagement led by a partner who has been inside the function.

Practice lead SD

Sam Dillon

Managing Partner, APAC

Putra & Co APAC lead — Sydney, Melbourne, Singapore. Consumer-brand finance leadership across DTC, CPG, publishing and creative agencies. Sell-side processes, exit-prep and unit-economics rebuilds for operating brands across the region.

Senior partner LD

Leandro D'Elia

Senior Partner

Capex-heavy finance background — joint-venture accounting, royalty modeling, working-capital cycles in commodity downturns. Latin America and North America. Leads resources (oil & gas, mining), consumer (CPG, DTC) and creative agencies in cyclical environments. Specializes in buy-side diligence and distressed-process M&A.

05 / Common questions

FAQ.

What size agencies does Putra & Co serve?

$2–$50M in fee revenue typically. Above that, agencies usually have in-house finance leadership; below, we work fractionally on the rebuild.

Who leads the agencies practice?

Leandro D'Elia and Sam Dillon co-lead, with Sid Ahuja covering professional-services and consulting-firm specifics where the work overlaps.

Can Putra & Co help with utilization-to-billings rebuilds?

Yes — the core agency CFO playbook is rebuilding utilization, realization and effective rate from the time-tracking and billing data the agency already owns.

Does the practice cover holdco roll-ups?

Yes — buy-side diligence, integration sequencing, and post-close operating cadence work for agency holdcos and networks.

Can Putra & Co help with an agency sale?

Yes — sell-side advisory, CIM build, QoE prep, and buyer-process management for agencies selling to holdcos or strategic acquirers.

Start a conversation

Talk to the partner who runs Agencies.

Book a working session partners@putraco.com