Cash flow for inventory businesses
Working capital runs the show. We model purchase-order cycles, freight, customs, returns reserve as one cash engine.
Fractional CFO and exit-prep for $5M–$150M DTC and Shopify Plus brands selling across DTC, retail and marketplaces. Putra & Co was built inside the DTC industry — 50+ engagements, from Shopify Plus scale-ups to retail-omnichannel transitions to sell-side exits. The original practice, still the deepest bench.
Sector-specific. Every ecommerce & dtc engagement is built around these levers, not a generic CFO playbook.
Working capital runs the show. We model purchase-order cycles, freight, customs, returns reserve as one cash engine.
Real margin by SKU, by channel, by promotion. Not the Shopify "profit" tab.
The unit economics that determine when to spend, when to hold, when to raise.
Two of the most-mis-modeled lines in DTC finance. We get them right.
Wholesale, retail, marketplaces. Different unit economics, different working capital, modeled separately.
12–24 months out, the financial story that strategic acquirers and PE actually buy.
We don't sell what we haven't run. Every engagement led by a partner who has been inside the function.
Two-decade operator. 50+ DTC and CPG engagements including a dozen sell-side processes. Scaled brands through Shopify Plus, retail expansion, and inventory-led growth pressure tests. Leads the consumer practice and exit-prep across $20–$100M operating brands.
Putra & Co APAC lead — Sydney, Melbourne, Singapore. Consumer-brand finance leadership across DTC, CPG, publishing and creative agencies. Sell-side processes, exit-prep and unit-economics rebuilds for operating brands across the region.
Capex-heavy finance background — joint-venture accounting, royalty modeling, working-capital cycles in commodity downturns. Latin America and North America. Leads resources (oil & gas, mining), consumer (CPG, DTC) and creative agencies in cyclical environments. Specializes in buy-side diligence and distressed-process M&A.
Chartered Accountant and corporate finance specialist. Experience spans London Stock Exchange Group as Nordic controller, XF1 modeling SaaS and renewable energy projects, and Eightx leading strategic finance for CPG clients. Focuses on identifying operational gaps, department-level metric alignment, and custom decision-support modeling.
$5–$150M in revenue is the typical range. Below or above, we can refer.
Matt Putra, founder. Two decades operating consumer brands across DTC, retail and omnichannel.
Yes — most consumer brands today have a subscription component. We model it as a separate revenue stream with its own unit economics.
Amazon-only and Amazon-primary brands are part of the practice. Different working-capital profile from Shopify-first DTC.
Exit prep is one of the most common engagements in this practice. 12–24 months of work before the sale process starts.